The COVID-19 pandemic, which began in India on January 30, 2020, brought unprecedented challenges to the nation, disrupting lives and economies across all sectors. From government institutions and private enterprises to artisans, farmers, and industries, every segment faced significant financial setbacks. Even as the pandemic subsided, its economic impact continued, leaving many individuals and businesses struggling to recover.

Recognizing the need to support economic revival and financial stability, LBF was founded in March 2023 by NSN Durga Prasad and Nanduri Sivani with a vision to empower individuals and businesses. Our mission is to provide strategic financial solutions that help clients navigate challenges, rebuild their financial health, and achieve sustainable growth.

Starting a small business in today’s competitive market has become increasingly difficult, with uncertainties about sustainability and profitability. Similarly, despite obtaining higher education degrees such as MBAs and M.Coms, many graduates face challenges in securing jobs relevant to their qualifications. The lack of suitable industries and employment opportunities further complicates the situation, making financial stability a distant goal for many families.

Technological advancements, particularly in artificial intelligence and robotics, are transforming industries worldwide. Automation is gradually replacing human labor, even in sectors like agriculture and household services. As this trend accelerates, concerns arise regarding job security and economic stability for future generations.

Recognizing these challenges, Life is Beautiful Advisory Services (LBF) was established with the mission of empowering individuals financially and promoting environmental sustainability. Our goal is to help people achieve financial independence while also fostering ecological responsibility through tree plantation initiatives. By offering structured Return plans, LBF enables individuals—especially those from middle-class and economically weaker backgrounds—to enhance their financial standing.

LBF provides strategic financial guidance, monthly earnings opportunities, and long-term return plans to help individuals break free from financial struggles. Through our initiatives, we aim to create job opportunities and build a financially secure future for our Customers.